Who is Tony Robbins?






Anthony J. Mahavoric, famously known as Tony Robbins, is an American life-coach, self-help guru, motivational speaker and author. The most famous works of his career are his books, ‘Unlimited Power’ and ‘Awaken the Giant Within’ and his innovatively designed seminars, ‘Unleash the Power Within’ and ‘Mastery University’. He writes and talks on subjects like health and energy, breaking conventional fears, accumulating more wealth, optimum utilization of the available resources, maintaining and enhancing relationships and communication. He was inspired to enter the realm of motivational speaking when he worked under John Rohn who taught him that happiness and success are perception and hard work based. He has attained a celebrity status for himself through his much-publicized ‘firewalk’ seminars and by featuring in magazines like: Time, Newsweek, Fortune, Forbes, Life, GQ, Vanity Fair, Businessweek, etc. He also co-hosted ‘Oprah’s Lifeclass’ with Oprah Winfrey on the OWN Network. He is a successful entrepreneur, as he serves as the Chairman of seven privately held industries as diverse as hospitality, education, media production, business services, and neutraceuticals, spread worldwide. He is the founder of the’ Robbins-Madanes Center for Strategic Intervention’, which produces training materials and programs for the therapeutic community.
biography_tonyFor the past three decades, Anthony Robbins has served as an advisor to leaders around the world. A recognized authority on the psychology of leadership, negotiations, organizational turnaround, and peak performance, he has been honored consistently for his strategic intellect and humanitarian endeavors. His nonprofit Anthony Robbins Foundation provides assistance to inner-city youth, senior citizens, and the homeless, and feeds more than three million people in 56 countries every year through its international holiday „Basket Brigade.” Robbins has directly impacted the lives of more than 50 million people from over 100 countries with his best-selling books, multimedia and health products, public speaking engagements, and live events.

What began as a young person’s desire to help individuals transform the quality of their lives has grown into Robbins’ lifelong crusade as he is called on by leaders from every walk of life-presidents, political leaders, advocates for humanity, CEOs of multinational corporations, psychologists, peak performance athletes, world-class entertainers, teachers, and parents. Since fathering the life coaching industry, Robbins has produced the #1-selling audio coaching system of all time. He also is a corporate Vicewhat Chairman, and Chairman overseeing five private companies. Robbins has been honored by Accenture as one of the „Top 50 Business Intellectuals in the World”; by Harvard Business Press as one of the „Top 200 Business Gurus”; by American Express as one of the „Top Six Business Leaders in the World” to coach its entrepreneurial clients; by Forbes as a Top 100 Celebrity; by Justice Byron White as one of the world’s „Outstanding Humanitarians”; and by the International Chamber of Commerce as one of the top 10 „Outstanding Young People of World.”


HighlistRobbins was selected as Vice Chairman of Health, Education, and Science for the United Nations Research Center for the International Council for Caring Communities (ICCC) NGO. Working with the Organization of American States, the Carter Center, and the United States Agency for International Development (USAID), Robbins participated as one of the members of the team that helped negotiate an electoral solution for peace to the strife and conflict that have devastated the Venezuelan people and their economy. Robbins has collaborated with political and business leaders in diverse world communities such as South Africa, England, Cuba, Panama, Venezuela, and the United States. Robbins has also been a national spokesperson for the Wellness Community, a nonprofit organization that provides support, education and hope to people with cancer and their loved ones. Through participation in professionally led support groups and educational workshops, people affected by cancer learn vital skills that enable them to regain control, reduce isolation and restore hope, regardless of the stage of disease. Through his strategies for „Leadership in Times of Crisis” and his systems for „Indirect Negotiations,” InterviewsRobbins has participated in negotiations that have broken the patterns of violence and de-escalated the rhetoric that invites it. Robbins has worked on teams that not only help mitigate further devastation and facilitate peaceful decision-making among conflicting parties, but also inspire conflicting parties to create a mutually beneficial and compelling vision that is aligned with their respective values, raising the standard by which they live. He is also the recipient of the Timmie Award, given by the esteemed Touchdown Club of Washington, D.C for humanitarian efforts.


Robbins has met with, consulted, or advised international leaders including Nelson Mandela, Mikhail Gorbachev, Margaret Thatcher, Francois Mitterrand, Princess Diana, and Mother Teresa. He has consulted members of two royal families, members of the U.S. Congress, the U.S. Army, the U.S. Marines and three U.S. Presidents, including Bill Clinton. Robbins has had the unique opportunity to identify patterns and model the underlying strategies generating consistent results for some of the most successful individuals in the world.


A successful entrepreneur, Robbins serves as Chairman of seven privately held — in industries as diverse as hospitality, education, media production, business services, and neutraceuticals, and he holds an interest in and strategically directs a series of others. While diverse in characterization, all the companies Robbins owns or is a partner in are geared toward Robbins’ creed of improving the quality of life for people around the world: from Namale Resort & Spa, the award-winning, 325-acre tropical paradise in the Fiji Islands, to Twinlab Corporation, the highest-rated neutraceutical company honored in 2003 with the Consumer Satisfaction Award as Top Rated Retail Brand by Consumerlab.com, an independent testing group. Robbins’ pursuit of creating and contributing to a higher standard of living is reflected by one of his subsidiary companies, Rebus Publishing, a leading consumer health and science publisher that has been communicating healthy ideas for more than 25 years through such avenues as the „UC Berkeley Wellness Letter” and „Johns Hopkins Health After 50” newsletter. Robbins was also the first individual in the personal improvement industry to surpass more than a billion dollars in gross sales.

Leaders and achievers already at the pinnacle of success in their respective fields call on Robbins to be their strategic advisor when they face critical decisions requiring creative options and a systematic evaluation of probabilities and consequences. American Express asked its entrepreneurial clients whom they would select if they could choose anyone in the world to personally coach them to take their businesses to the next level if price were no object. Robbins was chosen along with Bill Gates, Donald Trump, Warren Buffet, Lee Iacocca and Ross Perot.


A founding strategist of the Presidential Summit for America’s Promise, Robbins partnered in helping to design systems that generated over two million mentors for young people throughout the United States. Four Presidents and Secretary of State Colin Powell partnered with Robbins in the process. What began nearly 30 years ago as Robbins’ individual effort to feed two homeless families has now grown into the Tony Robbins Foundation’s international holiday „Basket Brigade,” which feeds more than three million people in 56 countries every year. His foundation has provided support or initiated programs in more than 2,000 schools, 700 prisons and 100,000 service organizations and shelters. Almost 20 years ago, Robbins personally sponsored a class of disadvantaged fifth graders in Houston, Texas, by becoming their personal mentor and sponsor of their college education. In 2003, these student „Champions” graduated from college—an experience that Robbins made possible. Each year, Robbins oversees his foundation’s Discovery Camp, which helps more than 100 students from 18 countries design and initiate leadership programs to take home to their local schools.


In addition to his global efforts to facilitate leadership, peace and philanthropy, Robbins is an award-winning speaker who has addressed such distinguished audiences as the British Parliament, Harvard Business School, the Gorbachev Foundation’s Cold War Forum, the Presidents’ Summit for America’s Future, the State of the World Forum, Vice President Al Gore’s Putting Customers First Conference, and the World Economic Forum. In 2006, he was invited to speak at the prestigious Technology, Entertainment and Design (TED) Conference, attended by the world’s most influential thinkers and leaders, including the founders of Google and Vice President Al Gore. His speech is one of the top ten most viewed in the history of TED, with more than two million views. Toastmasters International recognized Robbins as one of the world’s greatest speakers, awarding him the Golden Gavel Award, its most prestigious honor. One of the most sought-after speakers in the world, more than four million people from over 100 countries have attended Tony Robbins’ live seminars, speaking engagements or training programs.


Robbins is an internationally best-selling author with five books published in 14 languages, and he is the creator of the #1 personal and professional development system of all time, Personal Power; more than 40 million audiotapes have been sold worldwide. Robbins has created a system of total immersion that produces the education, strategies, and momentum for measurable and lasting change. Robbins is also the founder of Mastery University, which brings together the world’s leading experts from their respective fields. In the past, Robbins’ co-facilitators have included General Norman Schwarzkopf and Secretary of State Colin Powell on leadership, Dr. Deepak Chopra on psychoneuroimmunology, Peter Lynch and Sir John Templeton on finance, and Vice President Al Gore on creating peace in troubled times.


Robbins has developed and produced five award-winning television infomercials that have continuously aired on average every 30 minutes, 24 hours a day somewhere in North America since their initial introduction in April 1989. Recently, Robbins has created a series of six television shows that will air on primetime NBC in the summer of 2010. His work has been featured in major media including Time, Newsweek, Fortune, Forbes, Life, GQ, Vanity Fair, Business Week, Tycoonand Success magazines, the CBS Evening News, NBC News, ABC’s Prime Time Live, Fox News, CNN and A&E as well as newspapers, radio programs, and Internet media worldwide. Robbins has been mentioned or featured in 15 major motion pictures, including a cameo role in the hit movie „Shallow Hal.” In 2007, he was named to Forbes magazine’s „Celebrity 100” list.


Highly respected as the nation’s foremost authority on the psychology of peak performance and personal, professional, and organizational turnaround, Robbins has advised and counseled Fortune 500 CEOs, world-renowned medical doctors, legends in entertainment, and championship sports teams including America’s Cup winner, America 3; Stanley Cup finalist, Los Angeles Kings; NBA Champion San Antonio Spurs; and other teams from the National Hockey League, Major League Baseball and the National Basketball Association. He has worked with elite coaches and athletes, including UFC Champion Chuck Liddell, tennis greats André Agassi and Serena Williams, and golf legend Greg Norman, along with champions from the National Football League, the PGA Tour, the U.S. Tennis Association and NASCAR. He has also coached various celebrities and musicians including Leonardo DiCaprio and Billie Joe Armstrong of Green Day.


As a recognized catalyst for developing systems and strategies for accelerated and lasting transformations in individuals worldwide, Robbins has been sought after by psychologists and psychiatrists for training. Robbins, along with his partner Cloe Madanes, created almost ten years ago the Robbins-Madanes Center for Strategic Intervention, which produces training materials and programs for the therapeutic community. Together they have trained more than 100,000 therapists. For more than 20 years, Madanes has served as world-renowned teacher of therapists. Two of her books are considered classic texts—Strategic Family Therapy andThe Violence of Men. Robbins appeared as a featured author in one of her books—Relationship Breakthrough: How to Create Outstanding Relationships in Every Area of Your Life. Robbins and Madanes are actively involved in the Council for Human Rights of Children at the University of San Francisco, a prestigious international think tank created to develop and codify methods to ensure the rights of children are maintained and championed. Robbins was among the speakers featured at the Council’s 2005 meeting at the University of Oxford, where he addressed „Alternatives to Institutionalization of Children and Youth in Crisis.” He also has been a featured speaker at The Evolution of Psychotherapy Conference, the world’s largest psychotherapy conference that brings together more than 10,000 industry leaders from around the world every five years.


  • Robbins’ commitment to creating an enduring legacy that will impact the world is surpassed only by his passion for family as a dedicated father of four children and a loving husband to his wife, Sage “Bonnie Pearl” Robbins.

Childhood & Early Life 

  • Tony Robbins was born as Anthony J. Mahavorick in North Hollywood, California. He belonged to Croatian origin and adopted his stepfather’s surname ‘Robbins’ later in life. He was raised in Azusa and went to Glendora High School.


    • Robbins started his career by promoting Jim Rohn’s motivational seminars. Jim Rohn was a motivational author and speaker as well as an entrepreneur. 
    • Jim Rohn taught him that happiness and success is not a matter of how much a person has got, it depends on what he does with the available resources in his life. Robbins took inspiration from him and began life coaching.
    • He started teaching at neuro-linguistic programming (NPL) and Ericksonian Hypnosis after getting trained from the co-founder of NPL and in 1983 he learnt to firewalk from Tolly Burkan, father of the global firewalking movement, and started integrating it into his seminars.
    • Robbins career as a self-help guru started to escalate when he started selling his programs through books and TV infomercials. He popularized himself as a ‘peak performance coach’ and gained a lot of recognition.
    • His first major book, ‘Unlimited Power’ was published in 1987. It deals with topics of health and energy, overcoming fears, persuasive communication, and enhancing personal relationships. Although the book was a bestseller in America, its originality was disputed.
    • Robbins next big book ‘Awaken the Giant Within’ came out in 1991. He used his own technique, ‘Neuro-Associative Conditioning' in trying to provide his readers personal developmental techniques. It was followed by ‘Giant Steps (1994)’ and ‘Notes from a Friend (1995)’. 
    • In 1991, the ‘Anthony Robbins Foundation’ was launched to empower students and prisoners through food drives and learning programs based on Robbins’ teachings.
    • Since he was already very famous through his books and TV infomercials, in 1997 he started his ‘Leadership Academy’ seminar. With the success of these seminars, he became the featured speaker on the seminar circuit sponsored by Learning Annex.
    • With his immaculate reputation as a self-help speaker, he became the featured speaker at the 2007 Technology, Entertainment and Design (TED) conference. His talk was the 6th most popular TED talk by 2012.
    • Robbins is the founder of ‘Robbins-Madanes Center for Strategic Intervention’, which deals with personal, family and organizational psychology. He also takes seminars, including his four-day ‘Unleash the Power Within ‘(UPW) seminar and Mastery University. 
    • In 2009, Robbins founded ‘Business Mastery program’, focusing on endowing business leaders with techniques to manage and grow their businesses. The seminar is conducted live by himself and features entrepreneur guest speakers, like: Steve Wynn, Peter Guber, etc. 
    • Robbins acted in ‘The Singularity Is Near: A True Story about The Future’ in 2010. Before that he had made cameo appearances in movies like: ‘Shallow Hal’, ‘Reality Bites’, ‘Men In Black’, etc. and in various TV series.
  • In 2010, ‘Breakthrough with Tony Robbins’, a reality show that featured Robbins helping the show's participants dealing with their issues, was launched by NBC but was cancelled shortly due to low viewership. It was again picked up by OWN Network.
Major Work
  • Robbins’ four-day seminar ‘Unleash the Power Within’ is considered to be the most prominent work of his career. The seminar is based on the concept of how successful people overcome their fears. ‘Mastery University’ is another successful work of his.

Books by Tony Robbins

    • Choosing to Choose: A Practical Guide for Living a Christian Life by Tony Robbins
    • Fourfield (Fourth Field): Computers, Art & the 4th Dimension, by Tony Robbins
  • Anthony Robbins' POWER TALK! – THE POWER OF YOUR IDENTITY – In this issue: Transforming the Power of Your Identity, A Special Interview with Wayne Dyer discussing the keys to transformation; ‘UNLIMITED WEALTH' Paul Zane Pilzer's book. , by Tony Robbins

Books About Tony Robbins

    • The Best of Tony Robbins: Lessons for Life Changing Success (Secrets of Success), by Timothy Bauer
    • Creating the Perfect Lifestyle (Influenced by: Tony Robbins, Oprah Winfrey, Jesus, Jack Canfield, CS Lewis, Rick Warren, The Bible, Anthony Robbins, Oprah), by Oli Hille
    • Life Mastery: How To Unleash Your Hidden Potential And Achieve Everything You've Ever Wanted (Tony Robbins, Anthony Robbins), by Stefan Pylarinos
    • The Weekly Time Management Method – How To Plan Your Week, Be Productive And Stay Motivated (Productivity, Getting Things Done, Tony Robbins), by Stefan Hall
    • The Self Esteem Guide – How to Boost Your Self Esteem in 7 Days (Tony Robbins, Anthony Robbins, Brian Tracy, Jim Rohn, Jack Canfield, Robert Kiyosaki, Zig Ziglar, Oprah, Stephen Covey), by Larry Law
    • Thank You, Tony Robbins: How Tony's Success Programs Helped Me Design My Life So I Can Do What I Want, When I Want, by Manny Ibay
    • Rich By 22: How To Achieve Business Success At An Early Age (Akin to: Jack Canfield, Tony Robbins, Jim Rohn, Brian Tracy, Oprah Winfrey, Vic Johnson, Steve Pavlina, Napoleon Hill), by Tom Corson-Knowles
    • Personal Growth and Development: Click Here NOW (Personal Development, Personal Growth Books, Joel Osteen, Rick Warren, Joyce Meyer, Oprah, Tony Robbins), by Oli Hille
    • Making a Masterpiece of Your Life: The Craftsman's Way of the Art & Science of Skillful Living (Akin to: The 7 Habits of Highly Effective People, Tony Robbins, Oli Hille, Getting Things Done), by Charles Collins
    • Ultra Self Confidence – Boost Your Confidence in 1 hour (Tony Robbins, Anthony Robbins, Brian Tracy, Jim Rohn, Jack Canfield, Robert Kiyosaki, Zig Ziglar, Oprah, Stephen Covey), by Larry La
    • Your Ultimate Life Plan – How To Create, Design And Manifest Your Ideal Life (Tony Robbins), by Stefan Hall
    • The Ultimate Morning Ritual – How To Wake Up Productive, Happy And Motivated Everyday (Tony Robbins, Anthony Robbins, Brian Tracy, Jim Rohn, Jack Canfield, … Kiyosaki, Zig Ziglar, Oprah, Stephen Covey), by Stefan Hall
  • Unlimited Power – Featuring Tony Robbins Live!, by Anthony Robbins